Instagram “Profile Embed” Feature Introduced
With the new Profile Embed feature, Instagrammers will now be able to show a mini version of their profile on websites to further increase their reach. It will prove helpful for bloggers, journalists, and content creators, making it easier for them to attract more people to their Instagram profiles. 🎉 New Features 🎉We’ve rolled out some pretty fun new features this week that I wanted to share with you: – #IGPlayback – Reels Visual Replies – Profile Embed (US only for now) Any new features you’d like to see? Let me know! 👇🏼 pic.twitter.com/p8mvtJn4kA— Adam Mosseri (@mosseri) December 16, 2021
This new feature comes in addition to the ability to embed Instagram posts on websites. Users will also be able to embed other creators’ Instagram profiles on a website to better the reach.
Apart from this, Mosseri highlighted two more Instagram features that arrived recently. The first one is the Playback Year-In-Review 2021. The feature will show users their top 10 stories posted in 2021 for them to reflect on their posts in the year, which is all set to end. The app will show a pop-up for people to see and share their top 2021 stories. Users will also get an option to edit the stories, so they can post what suits them best. The feature, however, is a short-lived one and will only be available for users until December 31.
Another feature is Instagram Reels Visual Replies. It allows users to reply to comments on their posts with Reels. The post replies will appear as a sticker in Reels. The feature is highly recommended for content creators on the platform. Also, this feature is copied from TikTok, which recently introduced a similar feature last year.
Apart from this, Instagram has started getting a new ability for users to record and post Instagram Stories that are up to 60 seconds in duration. With this, the videos won’t split into another one after 15 seconds, which is the current time duration for videos on Stories. What are your thoughts on these new Instagram features? Let us know in the comments below.
